- Hawke’s Bay deer farm supreme award winner
- Industry Conference: Invercargill to host May 2021 Conference followed by National Technical Workshop
- Introducing Felix Shen: marketing manager for Primary Collaboration NZ to help pave way for velvet in China
- Seasonality in deer: research investigates deer phenotypes for seasonal physiology and grazing behaviour
Good progress is being made with the roll-out of VelTrak™, the new electronic track and trace system that is being introduced in readiness for the 2021/22 velvet season. Registration for vets and buyers opens on 6 April and for farmers on 3 May.
Venison marketers and Deer Industry NZ (DINZ) are focussing most of their market development efforts on the United States in 2021. Pre-Covid, the United States was our largest year-round market for chilled venison. Now marketers are aiming to repeat this success at retail.