P2P - Advance Parties

P2P - Advance Parties

An Advance Party is a well-supported group of motivated deer farmers who work together to identify opportunities to improve profits on their deer farms.

The Advance Party members demonstrate the improvements they make to their wider community to encourage wider adoption of farming practices that can improve the profitability of deer farming.

  • The deer industry is supporting Advance Parties because we know deer farmers are collaborative by nature and want to learn from each other. We also know that most deer farmers tend to learn best where they can see changes, relate them to their own farms and are able to trial them. Advance Parties are a new way to support change using these attributes and preferences.
  • Advance Parties create change by learning and trialling different techniques as part of a supportive group to see their effect on profit, and sharing the results with the wider deer farming community.

The purpose of an Advance Party is to be a catalyst for change by demonstrating new or different deer farming methods or technologies to inspire change for increased profit.

Each Advance Party will have the following attributes:

  • It identifies the possible; and
  • Demonstrates the achievable; by
  • Explaining and assisting how to 'get there'; so as to
  • Instil confidence; which
  • Provides the majority of farmers the means to adopt the change on their own properties to create a national lift in profitability.

The name Advance Party is used to differentiate the group from a ‘Discussion Group’. An Advance Party is not a traditional discussion group. An Advance Party is not primarily about ‘discussion’ - members are committing to shared personal and farm business development, their data, methods, plans, results, problems and successes.

The benefits from Advance Parties are not limited to the farmers in the group. They are a means of testing and refining profit gain opportunities and demonstrating those methods (and their limitations) to the wider deer farming community.



All Advance Parties meetings and many reports on the actions that farmers have taken, and their results are displayed on the AP.org website www.ap.org.nz.

Advance Parties are funded by Deer Industry New Zealand and the Ministry for Primary Industries via the Passion2Profit Primary Growth Partnership.

From 1 July 2014 to 30 June 2017 Advance Parties were funded by Deer Industry New Zealand and the Ministry for Primary Industries Sustainable Farming Fund.


The Deer Industry Passion2Profit Programme is under-way with the establishment of the first set of pilot Advance Parties.

Advance Parties across New Zealand

The 2017 Advance Party National Workshop held on Thursday 25 May in Wellington.